GHANA INSTITUTE OF JOURNALISM
ADVERTISING PRODUCTION
REPORT BASED A CONDUCTED RESEARCH;
Nivea as we all know is a global skin and body care product that is owned by a German company, Beiersdorf. It produces products such as shaving cream, shampoo, perfumes, deodorant, body lotions and others.
As an advertising group, we have decided to advertise Nivea men (Express Absorption) Body Lotion. This product is specially formulated for Men. Express Absorption Body Lotion dries skin with no gluey feel, fast absorbing and non-greasy. It is a 3-in-1 product, i.e. body, face and hand which are fortified with vitamin E to helps the skin of men to become smooth and healthy.
Nivea have a market share, 80% in facial moisturizer for men and 56% in men’s facial foam too, so this is a strength of Nivea and they tends to have a good feedback if they expand the line to men’s body lotion. From the research they found that nowadays more than 43% of men use body lotion.
Our group has conducted a quantitative research based the use of Nivea men body lotion to help us bring out and produce a strong and a powerful advert for the product.
Based on the research conducted, on analysing the samples, our group realised that 11 males, 3 females out of 20 have used Nivea men body lotion but a few of about 6 have not used it. Among those who have used nivea is particularly between the ages of 15 to 30 years of which most are students.
According the users of this product, they use it, admire it and can recommend it to a fellow because of its pleasant odour and it also makes their (users) skin smooth and soft. The few ones who do not use it or dislike it is because of its high cost and the over-moisturizing nature of the lotion which makes them to feel uneasy.
Due to the outcome of our research, our group has taken it as a responsibility to advertise Nivea men (express absorption) body lotion and to make it popularly known.
This analysis is the first phase of the procedure taken in the advert. In the second procedure, we placed our idea of how the advert will look like, on a rough sketch. We therefore made a coloured drawing to make our illustration lively. Our group has finally come out with the final advert of Nivea men (express absorption) body lotion.
In a nutshell, I assure you that after the completion of this project, you are going to come across Nivea men body lotion everywhere, every corner, homes and in every cosmetic shop. In six months to a year to come, Nivea men (express absorption) body lotion is going to be the best selling product.
THANK YOU!!!!
