1. Integrated Marketing Communication (IMC) is the coordination and integration of all marketing communication tools, avenues and source within a company into a seemless programme which maximizes the impact on consumers and other end users at the minimal cost. This integration effects all of the firm's bussiness-to-bussiness, marketing channel, customer-focused and internally directed communications...(Reference.:.Clow_imc04_01.pdf)

2.Integrated Marketing Communication involves identifying the target audience and shaping a well- coordinated promotional program to elicit the desire audience response.This are in six forms which are;
   
  ADVERTISING. This is the form of non-personal presentation and promotion of ideas, goods or service by an identifiable sponsor.
   
  PERSONAL SELLING. Personal presentation by the firm's sale force to make sales and build customer relationships.
     
 PUBLIC RELATIONS . This deals with the building of good relations with the company's publics by by obtaining favourable publicity, building up a good "corporate image" and handling or heading off unfavourable rumours , stories and events
     
 DIRECT MARKETING. It is the direct communication with carefully targeted individual consumers to obtain an immediate response. That is, the use of mails, telephones, fax, e-mail and other non-personal tools to communicate directly with specific consumers  or to solicit a direct response.
       
  SALES PROMOTION . A short term incentive encourage the purchase of sales ofa product ot service.
       
  PROMOTION . Promotion is communicating information between seller and potential buyer or sellr others in the channelto influence attitude and behaviour. The marketing manager's main promotion job is to tel the target that the right product is avaiable at he right place at the right price.

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philip kotler